Michael Jordan, the NBA basketball icon, will open SBC Summit 2026 with a keynote session on September 29. He will be joined by Carsten Koerl and Jason Robins to discuss leadership in sports business.
What happened?
The SBC Summit 2026 will host a high-profile keynote session featuring Michael Jordan, Carsten Koerl, and Jason Robins.
The session, titled "Leadership in Sports Business," will explore the evolution of sports, technology, and fan engagement.
Why it matters for Michael Jordan
Michael Jordan's participation in the keynote session highlights his influence in the sports business world.
As a successful investor and philanthropist, Michael Jordan brings a unique perspective to the discussion.
What comes next?
The SBC Summit 2026 will take place in Lisbon, Portugal, from September 29 to October 1.
Over 40,000 industry professionals are expected to attend the event, which will feature networking opportunities, exhibitions, and conference content.
The keynote session will be hosted by Kirsty Gallacher, a former Sky Sports News presenter.
SBC CEO and Founder Rasmus Sojmark described the session as a defining moment for the event.
Sojmark said the session will transcend the industry, bringing together individuals who have changed the way people engage with sports and business.
Michael Jordan, Carsten Koerl, and Jason Robins will share their insights on building global businesses, decision-making under pressure, and navigating change in fast-moving markets.
The connection between sports betting and iGaming will also be examined during the session.
The SBC Summit 2026 will provide a platform for industry professionals to network, learn, and discuss the latest trends and innovations in sports business.
The event will feature a range of speakers, including Michael Jordan, Carsten Koerl, and Jason Robins.
Additional details about the keynote session, including timing and attendee access, will be announced in the coming months.
The SBC Summit website will provide more information about the event, including the full schedule and speaker lineup.
Michael Jordan's participation in the SBC Summit 2026 is a significant development in the sports business world.
It highlights the growing importance of sports business and technology, and the need for industry professionals to stay ahead of the curve.
The SBC Summit 2026 will provide a unique opportunity for attendees to learn from the best in the industry, including Michael Jordan.
The event will take place on September 29, and will feature a range of sessions, exhibitions, and networking opportunities.
Michael Jordan, Carsten Koerl, and Jason Robins will be joined by other industry leaders to discuss the latest trends and innovations in sports business.
The SBC Summit 2026 is expected to be a major success, with over 40,000 industry professionals attending the event.
It will provide a platform for attendees to network, learn, and discuss the latest developments in sports business.
The event will feature a range of sessions, including the keynote session with Michael Jordan, Carsten Koerl, and Jason Robins.
The SBC Summit 2026 will take place in Lisbon, Portugal, from September 29 to October 1.
It will be a major event in the sports business calendar, and will provide a unique opportunity for attendees to learn from the best in the industry.